I’ve been researching search engine optimization (SEO) lately. What I have been learning is not what I expected to find.
I didn’t know much about SEO, but I imagined it as a series of technical steps that I could follow to make my website more visible. It’s about ranking higher in search engine results, right? So it should be like a game that I can learn to play, or so I thought.
The goal of search engines is to help people quickly find the information that they are looking for and to direct people to sources that are accessible. In the past, it was possible to trick search engines into ranking your site higher by using an excessive amount of keywords, links, and other tools. But as search engines become smarter, these strategies no longer work because they do not provide visitors with a positive user experience. To rank higher in search engines, you need to do something that you should be doing for your site anyway: provide content that is helpful and accessible.
This doesn’t mean that you don’t need to do some technical work; you absolutely do. You need to make sure that search engines are crawling the right pages of your site, and there are keywords and links that actually will help you. But search engine optimization is a lot more than that, too.
One of the most important aspects of SEO is putting your audience first. You need to think about what content people are actually searching for and craft your content to serve their needs. You can’t do that overnight; it takes time and practice. But when you succeed at putting these skills into practice, not only will your site rank higher in search engines, but your audience will actually have a better experience on your site. Isn’t that what you wanted in the first place, anyway?
I’ve learned that SEO is a means to an end, not an end in itself. I’ve also learned that I still have a lot to learn. SEO is not something that you can pick up in a day or two; there’s a lot to it, and it’s constantly changing.
If you’d like to begin learning about search engine optimization, I have found this site to be helpful:
I hope to continue developing my skills on this topic. I’ll keep you updated. 🙂